Millennial online shoppers are constantly on the lookout for retailers that offer a seamless shopping experience across all channels. One way retailers can achieve this is by using merchandise planning software. Let’s discuss this with a focus on omnichannel workflows.
Omnichannel Workflows
An omnichannel workflow is a retail strategy that allows customers to shop seamlessly across different channels, such as online, in-store, and mobile. This means that a customer can start their shopping journey online and then continue it in-store, or vice versa, without losing any information or having to start over. Retailers using merchandise planning software can easily integrate omni-channel workflows into their operations, making the shopping experience more convenient for customers.
One of the biggest benefits of omnichannel workflows for online shoppers is the ability to pick up online orders in-store. This means that a shopper can place an order online and then pick it up at a nearby store, saving me time and hassle. Additionally, retailers using merchandise planning software can offer a “buy online, return in-store” option, which allows me to return items I bought online to a physical store. This is extremely convenient for shoppers as it eliminates the need to package and ship items back to the retailer.
In-store Inventory Visibility
Another benefit of retailers using merchandise planning software is the ability to see in-store inventory online. This means that as an online shopper, I can check the availability of a product in nearby stores before making a purchase. This is extremely useful as it saves shoppers time and disappointment if they were to drive to a store only to find out that the product they wanted is out of stock. Additionally, retailers can also use this feature to offer in-store pickup for online orders, which is a great option for customers who need their items quickly.
Personalized Shopping Experience
Retailers using merchandise planning software can also use the data they collect to offer a more personalized shopping experience for customers. For example, they can use shoppers’ purchase history and browsing behavior to recommend products that are more likely to be of interest. Additionally, retailers can also use this data to offer personalized discounts and promotions, making shoppers feel valued as a customer.
The Bottom Line
The ability to pick up online orders in-store, see in-store inventory online, and receive personalized recommendations and discounts are just a few of the benefits that shoppers receive. Retailers that invest in merchandise planning software are able to provide a more convenient and enjoyable shopping experience for customers which ultimately leads to increased sales and customer loyalty.
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