Wassup #retailfam! We know all you peeps in retail merchandise planning and supply chain planning are just dying to know how the other half lives…yes, we’re talking about your beloved Instagram Influencers! You know, all those beautiful people that are permanently posing in front of any available digital camera or smartphone and relentlessly hawking your products and promotional offers? (Which of course… you and the #retailfam team has to magically forecast, plan for and purchase in the nick of time for your retail and e-commerce business to sell to eager customers.)
Well, wait no more because we at omnithink.ai are here to give you an **exclusive** sneek peek at how this rare species lives!
10:00 am As an Instagram Influencer, you wake up to a sea of notifications! (Yes, #retailfam, we know you’ve already been at work for over two hours by now). But if you were an Instagram Influencer, your day starts with checking your phone for any new comments, DMs, and brand deals. You quickly scan through them and pick the best ones to reply to with a witty and on-brand caption.
10:30am Next up, it’s time for breakfast! But wait, let’s not just eat for sustenance, let’s make it Insta-worthy. You choose your meal based on its color, presentation, and how it’ll look on camera. Avocado toast with a drizzle of honey and a side of fruit? Perfect! You snap a quick pic and add the perfect hashtags, because you know your followers are dying to know what you’re eating.
11:00am Late-morning, it’s time to hit the gym. You need to maintain that killer bod for the ‘gram. You choose your workout gear carefully, making sure it’s both functional and photogenic. You snap a few pics, giving your followers a sneak peek into your fitness routine, because who wouldn’t want to look like an influencer?
1:00pm After a sweaty workout, it’s time for a quick wardrobe change. You flip through your closet, trying to find the perfect outfit to wear for your next photo shoot. You finally settle on a trendy athleisure look and head to the shoot location. You spend the next few hours posing, pouting and making sure your hair is always on-point for the camera.
2:30pm Once the photo shoot is done, you head back to your abode to edit and post your photos. You spend the next hour perfecting each photo with filters, crop and a killer caption. And voila! Your followers are now treated to a stream of envy-inducing images.
3:30pm – 9:00pm Free time! Maybe grab a champagne cocktail to celebrate a killer photo shoot? Or how about a little shopping and perusing of free brand samples? Or maybe you should be using this time to plan your next vacay to Maui or Bali or Mallorca or somewhere else warm and Influencer-friendly? The world is your oyster!
9:00pm (a very late) Dinnertime! If you were an Influencer, you’d now head out to a fancy restaurant and order the most Instagrammable dish on the menu. You snap a few photos and add them to your food diary, because who doesn’t want to drool over your meals? (Yes, #retailfam, we know you’re now just about to start up your first of many frantic calls with that overseas supplier)
12:00am (or maybe even 2:00am??!) And finally, as the day (I mean, is it even the same day anymore?!) comes to an end, you take a few minutes to reply to any late comments and messages. You give your followers a sneak peek into your life by doing a quick Q&A session on Instagram stories. You sign off with a goodnight post and call it a day, ready to do it all over again tomorrow! (And why yes, #retailfam, we know you just now woke up from your deep slumber to an alert notification on a late shipment or some other logistics fire you’ll need to put out. Don’t worry, you can redo your inventory plan and check metrics for your boss after you get up in the morning… only a few short hours away!)
Being an Instagram Influencer is a full-time job, and it’s not for the faint of heart. But with a love for creativity, fashion, and the perfect shot, the life of an influencer can be a fun and fulfilling one. So go ahead, live your best life and share it with the world!
